Mykki Blanco Headlines Serve! Collective's Glasgow Showcase
Mykki Blanco joins Serve! collective's December showcase at Glasgow's Stereo. Community-focused event features diverse lineup of electronic artists.
Industry Brief
Glasgow's community-focused promoter Serve! has announced an ambitious December lineup featuring American artist Mykki Blanco as the main attraction. The event marks another significant booking for the collective, which centers Black and queer voices within…
Stereo will host the festivities on December 19th, with the event playfully branded as an "Office Christmas Party." The venue selection aligns with Serve!'s strategy of utilizing intimate spaces that foster community connection rather than traditional club environments.
Why It Matters
This booking demonstrates how community-led collectives are reshaping regional booking strategies by securing high-profile international artists for intimate venues. For emerging artists on the bill, sharing lineups with established names like Mykki Blanco provides crucial exposure and credibility. The model offers a blueprint for other promoters seeking to balance commercial viability with authentic community representation.
